A new spin on a classic structure
The National artfully celebrates its architectural history while infusing the property with brilliant modern amenities. With our Chicago flag waving proudly, Core Twelve seized the opportunity to return a Daniel Burnham design to prominence. Our branding and evocative HISTOREMIX campaign brought fresh eyes to an overlooked gem, turning it into one of the Loop’s most desirable addresses. Having a client instruct you to simply “do something great” was good for the creative mojo.