THE SECOND COMING OF
2 NORTH LASALLE
The role that office properties play in our daily lives has changed significantly since 2 North LaSalle was introduced to the market in 1979. When HEARN purchased the building, they wanted to clean the slate and set the stage for fresh branding and positioning. The second act was scripted as a series of print and digital releases, and environmental graphics to bring the property out of its dormant state in a memorable and upbeat fashion.